We wanted a bar we liked.
We tried what was on the market. None of it tasted good enough. So we kept eating bars we didn't enjoy, one sad wrapper at a time.
Every bar made you choose:
Protein andtaste.
The ones with proper protein tasted like a punishment. The ones that tasted nice were sweets in gym clothes. You never got both.
So we made our own. Proper protein, that also tastes good. It fitted on a sticky note. Making it took rather longer.
Experimenting. Sampling. Experimenting again. Sampling again. It took years. We started in 2020. There were over 200 recipes before this one. This is the one we kept.
12ingredients.
Every one is on the wrapper, sweeteners included. Both bars contain milk, soya and nuts, and carry the green vegetarian mark.
Two of us. Two jobs. One bar.
Kuldeep looks after brand and strategy. Manish looks after production, flavours and distribution, and gets the bars from Jhajjar to you.
Don't take our word for it
NutriThrive Private Limited makes the bars in Jhajjar, Haryana. They are tested independently by NIFTEM-Kundli, and we hold an FSSAI licence. Both are published in full.
We don't call it sugar-free: the label says low in sugar, so that is what we say. It is a protein bar that tastes good. That is the claim.
See the licence and reportThis is the bar we wanted all along. Now you can have one too.
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